I was the founding ‘team of one’ designer who led and developed the first live website for Codeyoung (Formerly known as SmaOwl). It was made entirely on Webflow and marked the first step towards introducing the company to the world.

I worked alongside the founders on aligning the principals, the product roadmap to come and took ownership of brand identity, experience, and ultimately its execution.

Setting up the online presence proved to be pivotal to scaling as it facilitated trust, credibility, and a confident stance in the market; and ultimately in the eyes of first-time customers who believed in the pitch and vision.

https://preview.webflow.com/preview/smaowl-coding-camp-7dac50944a7a346c7902?utm_medium=preview_link&utm_source=designer&utm_content=smaowl-coding-camp-7dac50944a7a346c7902&preview=95f8f71aaf425cffb46e0465d0d4e87f&workflow=preview

The second iteration came after the brand identity revamp where we were officially listed as ‘Codeyoung’. Better clarity on the brand through the help of a design agency leveraged the next redesign, again entirely on Webflow, again as a ‘team of one’, but with the site more focused towards communicating credentials and credibility.

https://preview.webflow.com/preview/smaowl-coding-camp-68b81876df835b81c293?utm_medium=preview_link&utm_source=designer&utm_content=smaowl-coding-camp-68b81876df835b81c293&preview=a4ac39261c9b19117690ef9b9703f349&workflow=preview

Post this, we moved completely from Webflow to hard coding the site. The current live site is the result of collaboration of the design agency (foundations and alignment) and in-house developers; gradually transitioning into in-house end-to-end following successive iterations and sprints.